Why your voice matters
Big life decisions—career, travel, relationships, family—shape your future. If you come from a business family, they can also shape the future of the business.
Choosing whether to join isn’t just about skills. It’s about your goals, your family, and the life you want to build.
This is your chance to speak up.
Make your voice heard
- Represent your generation in business families
- Help to reveal how personal goals of NextGens and family dynamics influence succession decisions
- Contribute to research shaping the future of family businesses
- Highest standards on data protection and confidentiality. Find out more.
Learn from your peers
- See how other NextGens think about the same choice
- Benchmark your survey results to those of your peers
- Discuss key insights from the study together at the NextGen events.
- Meet other NextGens from family businesses across Europe
Become part of the community
- All participants are invited to our exclusive annual NextGen gathering
- Exchange experiences in a trustful environment and relaxed setting
- Build valuable and lasting connections for the future
- It’s not just a study, it is a NextGen network
Who can join?
- We want to hear from YOU, no matter whether you…
- Plan to join the family business
- Are already in the family business
- Are still undecided
- or have decided not to join the family business
- In either case, your insights and experiences are very important!
- Requirements: You can join the study, if you:
- Are willing to share your perspective and thoughts in an annual survey
- Are 18 years or older
- Have not (yet) taken over the family business from the senior generation
- Come from a family that owns a business (any size, any industry, any country)
What NextGens think about the study…
“As a family business NextGen, aligning personal perspectives with family expectations and entrepreneurial responsibilities can be challenging. The NextGen Study addresses these complexities and gives them the attention they deserve. Having collaborated with the research team in the past, I’ve found them to be highly experienced, dedicated, and trustworthy, with a strong commitment to generating meaningful insights and real value for NextGens.”
– Jolanda Lüdi, LÜDI SWISS
Built for NextGens. Backed by Research
Conversations with NextGens reveal the importance of the dynamics between NextGens, their families, and the family business in shaping the succession process. But we miss systematic research acknowledging these dynamics.
Our European cohort study spanning 10-years aims to give NextGens a stronger voice and to foster a vibrant community of NextGens across Europe. It also allows us to understand not just intentions, but the processes and factors that shape your lifes and decisions over time.
